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A generalization of the entropy model for brand purchase behavior

14 citations0/0 files storedNaval Research Logistics Quarterly

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Abstract Hemiter's entropy model for brand purchase behavior has been generalized for Renyi's measure of entropy which is a more general concept than Shannon's measure of entropy used by Herniter and which includes Shannon's measure as a limiting case. The generalized model considered here is more flexible than Herniter's model since it can give different marketing statistics for different products and it can give these statistics even when only some of the brands are considered.

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1974The Theory of Stochastic Preference and Brand Switching 1971A Probablistic Market Model of Purchase Timing and Brand Selection 1976An Entropy Model of Brand Purchase Behavior 1966Testing Brand - Switching Models 1973An Entropy Model of Brand Purchase Behavior 1974A Comparison of the Entropy Model and the Hendry Model 1969Adaptive Behavior in Automobile Brand Choices 1976Stochastic Process Models of Consumer Behavior

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