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A generalization of the entropy model for brand purchase behavior
9 references·0 citing·29 second hop
A generalization of the entropy model for brand purchase behavior (1984)A generalization of the entropy model for…Stochastic Process Models of Consumer Behavior (1976)Stochastic Process Models of …An Entropy Model of Brand Purchase Behavior (1976)An Entropy Model of Brand Pur…A Stochastic Response Model with Application to Brand Choice (1976)A Stochastic Response Model w…The Theory of Stochastic Preference and Brand Switching (1974)The Theory of Stochastic Pref…A Comparison of the Entropy Model and the Hendry Model (1974)A Comparison of the Entropy M…An Entropy Model of Brand Purchase Behavior (1973)An Entropy Model of Brand Pur…A Probablistic Market Model of Purchase Timing and Brand Selection (1971)A Probablistic Market Model o…Adaptive Behavior in Automobile Brand Choices (1969)Adaptive Behavior in Automobi…Testing Brand - Switching Models (1966)Testing Brand - Switching Mod…Personality and Consumer Behavior: A Review (1971)The Theory of Buyer Behavior (1971)On the relationship between perceived service quality, service loyalty and switching costs (1998)An Examination of Moderator Effects in the Four-Stage Loyalty Model (2006)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2010)An Entropy Model of Brand Purchase Behavior (1973)Relation of Brand Choice to Purchase Frequency (1977)An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior (1982)Dynamic Analysis of Consumer Response to Marketing Strategies (1982)Stochastic Models of Buying Behavior. (1971)Formal Choice Models in Marketing (1983)Industrial diversity and economic performance in U.S. areas (1986)Customer Loyalty as a Construct in the Marketing of Banking Services (1987)Mathematical Thinking in the Social Sciences (1954)Management Science in Marketing (1970)A Dual-Effects Model of Brand Choice (1976)Diffusion of Innovations 1 (2019)The Development of Brand Loyalty (1964)Consumer decision processes : marketing and advertising implications (1966)The Development of Brand Loyalty: An Experimental Study (1968)Technical Note—Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases (1985)Applications of behavioural research on spatial problems II: preference and choice (1990)Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity (2016)A birth–death model of advertising and pricing (1979)DYNAMIC DISAGGREGATE CHOICE MODELS, WITH AN APPLICATION IN TRANSPORTATION (1979)Markov Models of Advertising and Pricing Decisions (1979)Removing Heterogeneity Bias from Logit Model Estimation (1988)Stochastic models of consumer behaviour (1987)Impact of Information Systems (IS) Steering Committees on IS Planning* (1989)
this work references cited by second hop

References

  • 1974The Theory of Stochastic Preference and Brand Switching344 cited
  • 1971A Probablistic Market Model of Purchase Timing and Brand Selection94 cited
  • 1976An Entropy Model of Brand Purchase Behavior88 cited
  • 1966Testing Brand - Switching Models77 cited
  • 1973An Entropy Model of Brand Purchase Behavior54 cited
  • 1974A Comparison of the Entropy Model and the Hendry Model33 cited
  • 1969Adaptive Behavior in Automobile Brand Choices19 cited
  • 1976Stochastic Process Models of Consumer Behavior17 cited
  • 1976A Stochastic Response Model with Application to Brand Choice17 cited

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