Article1973

An Entropy Model of Brand Purchase Behavior

43 citations0/0 files storedJournal of Marketing Research

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

A probabilistic model of consumer purchase behavior for frequently purchased, low cost items is presented. The concept of maximum entropy is used to specify the model. The only empirical data required are market shares; all other brand selection statistics, such as repeat and switch rates, are derived quantities.

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1971Stochastic Models of Buying Behavior 1971A Probablistic Market Model of Purchase Timing and Brand Selection 1973An Entropy Model of Brand Purchase Behavior

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1974A Comparison of the Entropy Model and the Hendry Model 1977Relation of Brand Choice to Purchase Frequency 1982An Approach for Assessing Demographic and Price Influences on Brand Purchase Behavior 1979Application of a Composite Stochastic Model of Brand Choice 1981The Theory of Stochastic Preferences: Further Comments and Clarifications 2003'Listening in' to Find Unmet Customer Needs and Solutions 1993Log-Linear Trees: Models of Market Structure in Brand Switching Data 2004Some tests for suitability of brand switching model

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