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Jerome D. Herniter · Study

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Jerome D. Herniter

6 works· latest 1976· 2 institutionscluster: provisional

h-index6

i106

Citations354

Works here6

61

71

73

74

76

Most cited in this library

A Probablistic Market Model of Purchase Timing and Brand Selection1971 · 94 citations
An Entropy Model of Brand Purchase Behavior1976 · 88 citations
An Entropy Model of Brand Purchase Behavior1973 · 54 citations
An Entropy Model of Brand Purchase Behavior1973 · 43 citations
Customer Behavior As a Markov Process1961 · 42 citations

Works

6 shown

An Entropy Model of Brand Purchase Behavior

Lecture notes in economics and mathematical systems·1976·1 author·chapter

88citations

A Comparison of the Entropy Model and the Hendry Model

Journal of Marketing Research·1974·1 author

33citations

An Entropy Model of Brand Purchase Behavior

Journal of Marketing Research·1973·1 author

54citations

An Entropy Model of Brand Purchase Behavior

Journal of Marketing Research·1973·1 author

43citations

A Probablistic Market Model of Purchase Timing and Brand Selection

Management Science·1971·1 author

94citations

Customer Behavior As a Markov Process

Operations Research·1961·2 authors

42citations