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Rational choice theory: Necessary but not sufficient.

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References

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1995When less is more: Counterfactual thinking and satisfaction among Olympic medalists.369 cited
1993Utility maximization and melioration: Internalities in individual choice361 cited
1991Velocity relation: Satisfaction as a function of the first derivative of outcome over time.334 cited
1991Melioration: A Theory of Distributed Choice320 cited
2002Introduction – Heuristics and Biases: Then and Now307 cited
2002Norm Theory: Comparing Reality to Its Alternatives289 cited
2002

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Compatibility Effects in Judgment and Choice

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2016A systematic review of the reliability and validity of discrete choice experiments in valuing non-market environmental goods200 cited

1993THE SUBSTITUTABILITY OF REINFORCERS192 cited

2002Sympathetic Magical Thinking: The Contagion and Similarity “Heuristics”191 cited