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ArticleIndustrial product concept testing

Franklin Acito1981

Article1981

Industrial product concept testing

Franklin Acito · Thomas P. Hustad

36 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1962Statistical principles in experimental design.1964Statistical Principles in Experimental Design 1957Experimental designs, 2nd ed.1973Multiattribute decisions in marketing : a measurement approach 19791979 educators' conference proceedings

Cited by

1998Customer, consumer and user involvement in product development: A framework and a review of selected methods 2007Conjoint Analysis as an Instrument of Market Research Practice 1992Developing an Effective Concept Testing Program for Consumer Durables 2006An Illustration of Potential Sources of Concept‐Test Error*2009Business-to-business brand management: Theory, research and executive case study exercises 2018Consumer-Driven Product Design 2021Co-Creation as the Solution to Sustainability Challenges in the Greenhouse Horticultural Industry: The Importance of a Structured Innovation Management Process 1988Testing acceptance of a new industrial service

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Year1981

Typearticle

Published1981-07-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations36

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(81)90011-0

openalex_workW2040909498

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