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Pruning the Product Line
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Pruning the Product Line (1963)Pruning the Product LineService elimination decision making: preliminary empirical evidence from the UK financial services sector (2001)Service elimination decision …The identification of weak products revisited (1998)The identification of weak pr…The techno-economic ecology of the product elimination process (1985)The techno-economic ecology o…A three stage product review process (1976)A three stage product review …The Product Elimination Function (1974)The Product Elimination Funct…Handbook of Organizational Measurement (1988)Qualitative evaluation and research methods (1990)Service management and marketing: managing the moments of truth in service competition (1990)Service elimination decision‐making (2004)Uncovering the keys to successful service elimination: “Project ServDrop” (2006)Do proactive and reactive causes to delete a brand impact deletion success? The role of brand orientation (2019)The Death and Burial of "Sick" Products (1964)Phasing Out Weak Products (1965)Marketing Management: Analysis, Planning and Control (1973)Breaking Free from Product Marketing (1977)New Product Development For Service Companies (1986)Extend profits, not product lines (1995)Product deletion and supply chain repercussions: risk management using FMEA (2020)Effect of Competition on the Structure of Top Management Control (1973)Product policy : concepts, methods, and strategy (1982)New Product Decisions: An Analytical Approach (1966)Fundamentals of Marketing (1972)Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface (2023)
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  • 1998The identification of weak products revisited18 cited
  • 1974The Product Elimination Function16 cited
  • 1976A three stage product review process13 cited
  • 2001Service elimination decision making: preliminary empirical evidence from the UK financial services sector13 cited
  • 1985The techno-economic ecology of the product elimination process9 cited

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