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Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy
16 references·9 citing·39 second hop
Diffstrat: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy (1988)Diffstrat: An analytical procedure for ge…Defensive Marketing Strategies (2008)Defensive Marketing StrategiesAdvertising management (2007)Advertising managementModels and Heuristics for Product Line Selection (1985)Models and Heuristics for Pro…Defensive Marketing Strategies (1983)Defensive Marketing StrategiesAn Approach to the Optimal Positioning of a New Product (1983)An Approach to the Optimal Po…Design and marketing of new products (1981)Design and marketing of new p…A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…Design and marketing of new products (1980)Design and marketing of new p…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…A Consumer-Based Methodology for the Identification of New Product Ideas (1974)A Consumer-Based Methodology …Linear Programming Techniques for Multidimensional Analysis of Preferences (1973)Linear Programming Techniques…Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases (1971)Using Laboratory Brand Prefer…Identification of Determinant Attributes: A Comparison of Methods (1971)Identification of Determinant…A framework for innovative service design (2016)A framework for innovative se…Modeling manufacturing and marketing options in international operations (2002)Modeling manufacturing and ma…A new model and solution method for product line design with pricing (2000)A new model and solution meth…Product Positioning and Pricing Under Production Cost Considerations* (1999)Product Positioning and Prici…Factors affecting international product design (1997)Factors affecting internation…Real‐time Market Research (1993)Real‐time Market ResearchOptimal positioning of new product-concepts: Some analytical implications and empirical results (1992)Optimal positioning of new pr…Product Design Strategies for Target‐Market Positioning (1991)Product Design Strategies for…Internal analysis of market structure: Recent developments and future prospects (1991)Internal analysis of market s…Conditional logit analysis of qualitative choice behavior (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach (1990)The effect of online reviews on product sales: A joint sentiment-topic analysis (2018)Advances in Consumer Research (2025)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Commercial Use of Conjoint Analysis: An Update (1989)Optimal Bundle Pricing (1990)A Nonparametric Approach to Modeling Choice with Limited Data (2013)A New Approach to Consumer Theory (1976)The Economics of Product Variety: A Survey (1990)Marketing management: analysis. planning. implementation and control (2000)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)Rank Correlation Methods. 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this work references cited by second hop

References

  • 1980Design and marketing of new products1,131 cited
  • 1973Linear Programming Techniques for Multidimensional Analysis of Preferences677 cited
  • 1981Design and marketing of new products649 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1985Models and Heuristics for Product Line Selection330 cited
  • 1971Identification of Determinant Attributes: A Comparison of Methods301 cited
  • 1974A Consumer-Based Methodology for the Identification of New Product Ideas241 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology153 cited
  • 2007Advertising management111 cited
  • 1983An Approach to the Optimal Positioning of a New Product102 cited

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1971
Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
102 cited

Cited by

  • 1991Product Design Strategies for Target‐Market Positioning51 cited
  • 1991Internal analysis of market structure: Recent developments and future prospects47 cited
  • 1993Real‐time Market Research38 cited
  • 2002Modeling manufacturing and marketing options in international operations34 cited
  • 2000A new model and solution method for product line design with pricing26 cited
  • 1992Optimal positioning of new product-concepts: Some analytical implications and empirical results26 cited
  • 2016A framework for innovative service design25 cited
  • 1999Product Positioning and Pricing Under Production Cost Considerations*15 cited
  • 1997Factors affecting international product design9 cited