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How consumer heterogeneity muddles the international advertising debate
16 references·0 citing·33 second hop
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References

  • 1991Scale Development : Theory and Applications15,552 cited
  • 2002Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses.6,198 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1990Culture Shift in Advanced Industrial Society4,490 cited
  • 1990Culture shift in advanced industrial society3,800 cited
  • 1997Culture and Cognition3,239 cited
  • 1992Money, Morals, and Manners1,823 cited
  • 1993Money, Morals, and Manners: The Culture of the French and the American Upper-Middle Class.1,372 cited
  • 1994Cultures in Organizations: Three Perspectives1,243 cited
  • 1992Cultures In Organizations1,190 cited
  • 1998LISREL Approaches to Interaction Effects in Multiple Regression1,149 cited
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  • 2002Talk of love: how culture matters867 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Management Scientists Are Human709 cited
  • 1992Elements of Generalizability Theory

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