SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review
16 references·2 citing·43 second hop
A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review (2003)A Longitudinal Content Analysis of Gender…The Christian Science Monitor (2011)The Christian Science MonitorSex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years (1999)Sex-Role Stereotyping in Tele…Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis (1998)Gender Stereotypes in Adverti…Asian-Americans: Television Advertising and the “Model Minority” Stereotype (1997)Asian-Americans: Television A…Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines (1996)Man to Man: A Content Analysi…Race and Ideology: African-American Images in Television Advertising (1995)Race and Ideology: African-Am…A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials (1994)A Content Analysis of Animati…Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity (1991)Content-Analysis Research: An…Children, television, and gender roles (1990)Children, television, and gen…Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…American fathering in historical perspective. (1987)American fathering in histori…Sex stereotyping in advertising (1983)Sex stereotyping in advertisi…Trends in Sex Roles in Television Commercials (1979)Trends in Sex Roles in Televi…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Gender Advertisements (1976)Gender AdvertisementsVisual Gender Stereotypes (Advertisement, Social Media) (2022)Visual Gender Stereotypes (Ad…Food advertising on children’s television (2006)Food advertising on children’…Attitudinal effects of mere exposure. (1968)Measuring sex stereotypes : a thirty-nation study (1982)Social psychology across cultures (1993)The Effect Of Television Commercials On Mood And Body Dissatisfaction: The Role Of Appearance-Schema Activation (2002)Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014)Gender Roles (2019)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)A Coefficient of Agreement for Nominal Scales (1960)Statistical principles in experimental design. (1962)Content Analysis: An Introduction to its Methodology. (1984)Conducting content‐analysis based literature reviews in supply chain management (2012)Demystifying Content Analysis (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Portrayal of Men and Women in American Television Commercials (1975)Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction (1999)Clearing the Air: Identity Safety Moderates the Effects of Stereotype Threat on Women's Leadership Aspirations. (2005)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Rethinking validity and reliability in content analysis (1999)Validation Guidelines for IS Positivist Research (2004)Word of mouth communication within online communities: Conceptualizing the online social network (2007)The Impact of Television Advertising: Learning Without Involvement (1965)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Identity salience and the influence of differential activation of the social self-schema on advertising response. (2002)Asian Americans Beyond the Model Minority Stereotype: The Nerdy and the Left Out (2010)Basic Content Analysis (1990)The Message is in the Metaphor: Assessing the Comprehension of Metaphors in Advertisements (1999)Interrelationships of Role Conflict, Role Ambiguity, and Work–Family Conflict with Different Facets of Job Satisfaction and the Moderating Effects of Gender (2003)Bashful Boys and Coy Girls: A Review of Gender Differences in Childhood Shyness (2013)Content Analysis: An Introduction to Its Methodology (2019)The Clash of Civilizations? (2000)Measuring Motivations for Online Opinion Seeking (2006)Austerity urbanism (2012)An Examination of Violence and Gender Role Portrayals in Video Games: Implications for Gender Socialization and Aggressive Behavior (1998)Travail émotionnel, règles de sentiments et structure sociale (2003)A meta-analysis of gender roles in advertising (2009)Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)
this work references cited by second hop

References

  • 2011The Christian Science Monitor3,227 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity1,523 cited
  • 1976Gender Advertisements1,026 cited
  • 1983Sex stereotyping in advertising330 cited
  • 1997Asian-Americans: Television Advertising and the “Model Minority” Stereotype290 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited
  • 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years238 cited
  • 1998Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis223 cited
  • 1996Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines160 cited
  • 1995Race and Ideology: African-American Images in Television Advertising159 cited
  • 1987American fathering in historical perspective.150 cited
  • 1979Trends in Sex Roles in Television Commercials150 cited
  • 1994A Content Analysis of Animation and Animated Spokes-Characters in Television Commercials

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

137 cited
  • 1990Children, television, and gender roles109 cited
  • Cited by

    • 2022Visual Gender Stereotypes (Advertisement, Social Media)19 cited
    • 2006Food advertising on children’s television15 cited