SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Learning from the ad or relying on related attitudes: The moderating role of involvement · Study

ArticleShelves

ArticleLearning from the ad or relying on related attitudes: The moderating role of involvement

David Mazursky1992

Article1992

Learning from the ad or relying on related attitudes: The moderating role of involvement

David Mazursky · Yaacov Schul

28 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 28 citations exist upstream.

References

1986The Elaboration Likelihood Model of Persuasion 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1985Measuring Consumer Involvement Profiles 1981Personal involvement as a determinant of argument-based persuasion.1960Consumer Behavior as Risk Taking 1969Risk Taking and Information Handling in Consumer Behavior 1981Consumer behavior and marketing action

Cited by

1996Persuading Senior Adults: The Influence of Endorser Age on Brand Attitudes 2010Die Wirkung von Akzent und Dialekt in der internen und externen Kommunikation: Stand der betriebswirtschaftlich orientierten Forschung und Forschungsdirektiven

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1987Source and message factors in persuasion: A reply to stiff's critique of the elaboration likelihood modelarticle · 7 shared references 1991Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cuesarticle · 6 shared references 2005To think or not to think: Exploring two routes to persuasionarticle · 6 shared references 1992Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than higharticle · 6 shared references 1992Uneven progress: Social psychology and the study of attitudes.article · 6 shared references 1993Retail patronage dynamics: Learning about daily shopping behavior in contexts of changing retail structuresarticle · 6 shared references

Details

Year1992

Typearticle

Published1992-08-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations28

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/0148-2963(92)90006-w

openalex_workW2041938726

Links

Imported from OpenAlex (CC0) — nothing here is generated.