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Consumer creations of product meaning in the context of African-style clothing · Study

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ArticleConsumer creations of product meaning in the context of African-style clothing

Benét DeBerry‐Spence2007

Article2007

Consumer creations of product meaning in the context of African-style clothing

Benét DeBerry‐Spence

34 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior

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References

1956The Presentation of Self in Everyday Life.1891The Principles of Psychology 2023The Presentation of Self in Everyday Life 1967The Social Construction of Reality: A Treatise in the Sociology of Knowledge.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1975Frame Analysis: An Essay on the Organization of Experience.1995Ethnography In/Of the World System: The Emergence of Multi-Sited Ethnography 1986Culture in Action: Symbols and Strategies

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2022Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process 2021How does value co-creation transform quality of life at the bottom of the pyramid?2023Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory 2022When historically cultural and creative products meet AR: the effect of augmented reality–based product display on consumers’ product evaluation 2022What becomes sacred to the consumer: Implications for marketers

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2013Discursivity, difference, and disruptionarticle · 14 shared references 2019Historicizing and authenticating African dress: diaspora double consciousness and narratives of heritage and communityarticle · 14 shared references 2006Qualitative marketing research: a cultural approachother · 13 shared references 2019Consumer Culture Theory: Development, Critique, Application and Prospectsarticle · 13 shared references 2002Consumers and Mixed-Brands: On the Polysemy of Brand Meaningthesis · 12 shared references 2016Deconstructing symbolic consumption: exploring the anti-synthetic space between meaning and meaninglessnessarticle · 12 shared references

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Year2007

Typearticle

Published2007-08-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations34

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11747-007-0057-x

openalex_workW2041957915

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