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What becomes sacred to the consumer: Implications for marketers · Study

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ArticleWhat becomes sacred to the consumer: Implications for marketers

Robert M. Schindler2022

Article2022

What becomes sacred to the consumer: Implications for marketers

Robert M. Schindler · Elizabeth A. Minton

14 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Halal products and consumer behavior

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References

1962Cognitive, social, and physiological determinants of emotional state.2013Dual-Process Theories of Higher Cognition 2004Heuristics and Biases: The Psychology of Intuitive Judgment 1993River Magic: Extraordinary Experience and the Extended Service Encounter 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers 1995Normative Influences on Impulsive Buying Behavior 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

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2023Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)2024The sacred and profane in design: Exploring the transcendent nature of ordinary products

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Details

Year2022

Typearticle

Published2022-07-12

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations14

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2022.06.022

openalex_workW4285081756

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