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What becomes sacred to the consumer: Implications for marketers
16 references·2 citing·52 second hop
What becomes sacred to the consumer: Implications for marketers (2022)What becomes sacred to the consumer: Impl…Dual-Process Theories of Higher Cognition (2013)Dual-Process Theories of High…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Networked Narratives: Underst…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Prior family business exposure as intergenerational influence and entrepreneurial intent: A Theory of Planned Behavior approach (2007)Prior family business exposur…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? 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References

  • 1962Cognitive, social, and physiological determinants of emotional state.6,222 cited
  • 2013Dual-Process Theories of Higher Cognition4,256 cited
  • 2004Heuristics and Biases: The Psychology of Intuitive Judgment3,536 cited
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  • 1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions919 cited
  • 2007Prior family business exposure as intergenerational influence and entrepreneurial intent: A Theory of Planned Behavior approach

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905 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2004Exploring consumer status and conspicuous consumption870 cited
  • Cited by

    • 2023Hail to thee, my sports team brand: investigating the drivers of eFANgelism among fans of selected sports teams in the English Premier League (EPL)15 cited
    • 2024The sacred and profane in design: Exploring the transcendent nature of ordinary products1 cited