Marketing thought and the further development of marketing theory

Stanley J. Shapiro

6 citations0/0 files storedMarketing Theory

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Marketing and Advertising Strategies American History and Culture Management Theory and Practice

Abstract

This introduction first explains why it was considered necessary to examine the extent to which the past history of marketing thought could contribute to the future development of marketing theory. It then discusses why each of the contributors was selected, reveals the nature of the invitation extended and briefly indicates the range of topics examined.

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2008History of Marketing Thought 2009Reflections on The History of Marketing Thought 2009An overview of The History of Marketing Thought 2010Doctoral seminars in marketing theory 2010The history of marketing thought: a teaching reflection 2010Teaching the history of marketing theory

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