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Marketing thought and the further development of marketing theory
6 references·0 citing·22 second hop
Marketing thought and the further development of marketing theory (2011)Marketing thought and the further develop…The history of marketing thought: a teaching reflection (2010)The history of marketing thou…Teaching the history of marketing theory (2010)Teaching the history of marke…Doctoral seminars in marketing theory (2010)Doctoral seminars in marketin…Reflections on The History of Marketing Thought (2009)Reflections on The History of…An overview of The History of Marketing Thought (2009)An overview of The History of…History of Marketing Thought (2008)History of Marketing ThoughtThe Structure of Scientific Revolutions (1963)Naturalistic inquiry (1985)Percival White (1887–1970) (2011)Scientific marketing management and the emergence of the ethical marketing concept (2011)The Logic of Scientific Discovery (2013)Paradigm debates and marketing theory, thought and practice (2014)The Marketing Revolution (1960)The History of Marketing Thought (1976)Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Some Problems in Market Distribution (1912)Book Review: Marketing Theory: Evolution and Evaluation (1990)A history of schools of marketing thought (2005)General Systems Theory—The Skeleton of Science (1956)Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Ernest Dichter and motivation research: new perspectives on the making of post-war consumer culture (2011)The inductive realist model of theory generation: explaining the development of a theory of marketing ethics (2013)Marketing Schools of Thought and Their Present Day Relevance (2021)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Rethinking Marketing: Towards Critical Marketing Accountings (1999)Remembering motivation research: toward an alternative genealogy of interpretive consumer research (2006)Putting Consumers to Work (2008)
this work references cited by second hop

References

  • 2008History of Marketing Thought78 cited
  • 2009Reflections on The History of Marketing Thought29 cited
  • 2009An overview of The History of Marketing Thought18 cited
  • 2010Doctoral seminars in marketing theory17 cited
  • 2010The history of marketing thought: a teaching reflection10 cited
  • 2010Teaching the history of marketing theory8 cited

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