SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
16 references·0 citing·42 second hopsampled
Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR (2011)Legal battles for sponsorship exclusivity…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Examining important relationship quality constructs of the focal sponsorship exchange (2004)Examining important relations…Competitive advantage through sponsorship (2004)Competitive advantage through…The effects of market orientation on trust and commitment (2003)The effects of market orienta…An international review of sponsorship research: extension and update (2003)An international review of sp…Understanding sponsorship effects (2001)Understanding sponsorship eff…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…A Resource-Based Theory of Strategic Alliances (2000)A Resource-Based Theory of St…THE EFFECTS OF PARTNER AND RELATIONSHIP CHARACTERISTICS ON ALLIANCE OUTCOMES. (1997)THE EFFECTS OF PARTNER AND RE…Understanding the Sport Sponsorship Process from a Corporate Perspective (1996)Understanding the Sport Spons…Resource-based View of Strategic Alliance Formation: Strategic and Social Effects in Entrepreneurial Firms (1996)Resource-based View of Strate…Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control (1996)Collaborative Communication i…Strategic Alliances: A Synthesis of Conceptual Foundations (1995)Strategic Alliances: A Synthe…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Commercial Sponsorship (1983)Commercial SponsorshipA model of image creation and image transfer in event sponsorship (1997)An International Review of Sponsorship Research (1998)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)Measuring Consumer Involvement Profiles (1985)Mood States and Consumer Behavior: A Critical Review (1985)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Achieving brand loyalty through sponsorship: the role of fit and self-congruity (2011)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The Evolution of Cooperation (1981)A resource‐based view of the firm (1984)Network location and learning: the influence of network resources and firm capabilities on alliance formation (1999)Social capital, knowledge acquisition, and knowledge exploitation in young technology‐based firms (2001)Economic Action and Social Structure: The Problem of Embeddedness (1985)Information Technology Relatedness, Knowledge Management Capability, and Performance of Multibusiness Firms1 (2005)Knowledge for Theory and Practice (2006)Country-level institutions, firm value, and the role of corporate social responsibility initiatives (2016)The cornerstones of competitive advantage: A resource‐based view (1993)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Dynamic capabilities: what are they? (2000)The Theory of Economic Development (2003)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Relationship-Based Competitive Advantage (1999)Alliance Competence, Resources, and Alliance Success: Conceptualization, Measurement, and Initial Test (2002)Social Alliances: Company/Nonprofit Collaboration (2004)Alliance Management as a Source of Competitive Advantage (2002)THE COMPETITIVE ADVANTAGE OF INTERCONNECTED FIRMS: AN EXTENSION OF THE RESOURCE-BASED VIEW. (2002)Cooperative R&D and firm performance (2004)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 2000A Resource-Based Theory of Strategic Alliances2,763 cited
  • 1996Resource-based View of Strategic Alliance Formation: Strategic and Social Effects in Entrepreneurial Firms2,671 cited
  • 1996Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control960 cited
  • 1997THE EFFECTS OF PARTNER AND RELATIONSHIP CHARACTERISTICS ON ALLIANCE OUTCOMES.906 cited
  • 1995Strategic Alliances: A Synthesis of Conceptual Foundations638 cited
  • 2001Understanding sponsorship effects561 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 1983Commercial Sponsorship353 cited
  • 2004Competitive advantage through sponsorship216 cited
  • 2004Examining important relationship quality constructs of the focal sponsorship exchange211 cited
  • 1996Understanding the Sport Sponsorship Process from a Corporate Perspective

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

180 cited
  • 2003The effects of market orientation on trust and commitment168 cited
  • Cited by

    No citing works inside the corpus for this window.