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Perils of Using OLS to Estimate Multimedia Communications Effects
15 references·0 citing·45 second hop
Perils of Using OLS to Estimate Multimedia Communications Effects (2007)Perils of Using OLS to Estimate Multimedi…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective (2005)Allocating a Promotion Budget…New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Allocating Marketing Resources (2002)Allocating Marketing ResourcesControlling Measurement Errors in Models of Advertising Competition (2000)Controlling Measurement Error…An Empirical Investigation of Advertising Wearin and Wearout (2000)An Empirical Investigation of…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…Generalizing What Is Known About Temporal Aggregation and Advertising Carryover (1995)Generalizing What Is Known Ab…Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Dynamic Optimal Control Model…A Communications Response Model for a Mature Industrial Product: Application and Implications (1992)A Communications Response Mod…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Modeling Marketing Interactions with Application to Salesforce Effectiveness (1987)Modeling Marketing Interactio…Dynamic Optimal Control Models in Advertising: a Survey (1977)Dynamic Optimal Control Model…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The economic analysis of advertising (2005)American Economic Review (2019)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Advertising, Research and Development, and Systematic Risk of the Firm (2006)Driving Online and Offline Sales: The Cross-Channel Effects of Traditional, Online Display, and Paid Search Advertising (2013)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)An Operations-Research Study of Sales Response to Advertising (1957)The Economics of Information (1961)Optimal Advertising Policy under Dynamic Conditions (1962)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)Dividend Policy, Growth, and the Valuation of Shares (1961)An Empirical Evaluation of Accounting Income Numbers (1968)The Cross-Section of Expected Stock Returns (1992)Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Idiosyncratic Risk (2009)Sales Promotion: Concepts, Methods and Strategies (1990)The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)Differential Games in Economics and Management Science (2000)Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006)Wearout Effects of Different Advertising Themes: A Dynamic Bayesian Model of the Advertising-Sales Relationship (2007)Marketing activity, blogging and sales (2012)Micro-Economic Foundations of Employment and Inflation Theory. 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References

  • 1989Structural Equations with Latent Variables17,500 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 1994Dynamic Optimal Control Models in Advertising: Recent Developments407 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 1977Dynamic Optimal Control Models in Advertising: a Survey277 cited
  • 1995Generalizing What Is Known About Temporal Aggregation and Advertising Carryover242 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 1987Modeling Marketing Interactions with Application to Salesforce Effectiveness133 cited
  • 2002Allocating Marketing Resources77 cited
  • 2000An Empirical Investigation of Advertising Wearin and Wearout76 cited
  • 1992A Communications Response Model for a Mature Industrial Product: Application and Implications52 cited
  • 2005Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective28 cited
  • 2000

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Controlling Measurement Errors in Models of Advertising Competition
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