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Brand value creation: Analysis of the Interbrand-Business Week brand value rankings · Study

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ArticleBrand value creation: Analysis of the Interbrand-Business Week brand value rankings

Singfat Chu2006

Article2006

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings

Singfat Chu · Hean Tat Keh

201 citations·0/0 files stored·Marketing Letters

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.1997Advertising And Promotion: Integrated Marketing Communications Perspective 2001The Stock Market Valuation of Research and Development Expenditures 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1995Brand Equity, Brand Preference, and Purchase Intent 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

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2012Generating global brand equity through corporate social responsibility to key stakeholders 2015The effects of corporate social responsibility on brand equity and firm performance 2011Effects of corporate social responsibility on brand value 2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization 2010Personal Aspirations and the Consumption of Luxury Goods

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Year2006

Typearticle

Published2006-08-07

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations201

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11002-006-9407-6

openalex_workW2064924685

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2016Stakeholder relationships, brand equity, firm performance: A resource-based perspective

2011The Antecedents and Consequences of Brand Prestige in Luxury Restaurants

2019The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention