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Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
13 references·16 citing·43 second hop
Brand value creation: Analysis of the Interbrand-Business Week brand value rankings (2006)Brand value creation: Analysis of the Int…Planning Marketing-Mix Strategies in the Presence of Interaction Effects (2005)Planning Marketing-Mix Strate…Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed. (2004)Advertising and Promotion; An…Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis (2003)Trading off between Value Cre…HOW DO BRANDS CREATE VALUE (2003)HOW DO BRANDS CREATE VALUEHow Brand Reputation Affects the Advertising-Brand Equity Link (2002)How Brand Reputation Affects …The Stock Market Valuation of Research and Development Expenditures (2001)The Stock Market Valuation of…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity (2021)Influence of green innovation…Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance (2021)Communicating Corporate Socia…The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)The mediating effect of brand…The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets (2017)The role of pre-consumption e…Stakeholder relationships, brand equity, firm performance: A resource-based perspective (2016)Stakeholder relationships, br…The effects of corporate social responsibility on brand equity and firm performance (2015)The effects of corporate soci…Impact of product differentiation, marketing investments and brand equity on pricing strategies (2015)Impact of product differentia…A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe (2013)A taxonomy of measures for co…Generating global brand equity through corporate social responsibility to key stakeholders (2012)Generating global brand equit…The Antecedents and Consequences of Brand Prestige in Luxury Restaurants (2011)The Antecedents and Consequen…Effects of corporate social responsibility on brand value (2011)Effects of corporate social r…Uncovering the relationships between aspirations and luxury brand preference (2010)Uncovering the relationships …Personal Aspirations and the Consumption of Luxury Goods (2010)Personal Aspirations and the …Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance (2010)Exploring the impact of adver…Creating ‘value’ beyond the point of production: branding, financialization and market capitalization (2010)Creating ‘value’ beyond the p…Internationalization, resource allocation and firm performance (2009)Internationalization, resourc…Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Exploration and Exploitation in Organizational Learning (1991)The Cross-Section of Expected Stock Returns (1992)Capitalism, Socialism and Democracy (1997)Managing the Future: CEO Attention and Innovation Outcomes (2007)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Value Creation and Value Capture in Open Innovation (2018)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does the Market Value Environmental Performance? 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this work references cited by second hop

References

  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
  • 2001The Stock Market Valuation of Research and Development Expenditures1,734 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis939 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 2003HOW DO BRANDS CREATE VALUE384 cited
  • 2004Advertising and Promotion; An Integrated Marketing Communications Perspective, 6th Ed.246 cited
  • 2005Planning Marketing-Mix Strategies in the Presence of Interaction Effects227 cited
  • 2002How Brand Reputation Affects the Advertising-Brand Equity Link215 cited

Cited by

  • 2012Generating global brand equity through corporate social responsibility to key stakeholders

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324 cited
  • 2015The effects of corporate social responsibility on brand equity and firm performance286 cited
  • 2011Effects of corporate social responsibility on brand value186 cited
  • 2010Creating ‘value’ beyond the point of production: branding, financialization and market capitalization177 cited
  • 2010Personal Aspirations and the Consumption of Luxury Goods149 cited
  • 2016Stakeholder relationships, brand equity, firm performance: A resource-based perspective146 cited
  • 2011The Antecedents and Consequences of Brand Prestige in Luxury Restaurants138 cited
  • 2019The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention134 cited
  • 2010Uncovering the relationships between aspirations and luxury brand preference123 cited
  • 2013A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe119 cited
  • 2010Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance114 cited
  • 2015Impact of product differentiation, marketing investments and brand equity on pricing strategies110 cited
  • 2021Communicating Corporate Social Responsibility: External Stakeholder Involvement, Productivity and Firm Performance110 cited
  • 2021Influence of green innovation strategy on brand value: The role of marketing capability and R&D intensity102 cited
  • 2017The role of pre-consumption experience in perceived value of retailer brands: Consumers' experience from emerging markets99 cited
  • 2009Internationalization, resource allocation and firm performance99 cited