SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

HOW DO BRANDS CREATE VALUE · Study

ArticleShelves

ArticleHOW DO BRANDS CREATE VALUE

Kevin Lane Keller2003

Article2003

HOW DO BRANDS CREATE VALUE

Kevin Lane Keller

384 citations·0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 384 citations exist upstream.

Cited by

2014The effect of social media communication on consumer perceptions of brands 2012Are social media replacing traditional media in terms of brand equity creation?2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin 2015Young consumers’ insights on brand equity 2008The Financial Value Impact of Perceptual Brand Attributes 2016Reflections on customer-based brand equity: perspectives, progress, and priorities 2005THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION 2014How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix

Details

Year2003

Typearticle

Published2003-01-01

Languagefa

Citations384

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

openalex_workW3043330258

Links

landingopen

Imported from OpenAlex (CC0) — nothing here is generated.