SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
16 references·0 citing·32 second hop
The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students (2014)The Social Exchange of Viral Ads: Referra…Advances in Consumer Research (2025)Advances in Consumer ResearchDistinction: A Social Critique of the Judgement of Taste* (2018)Distinction: A Social Critiqu…Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Determinants of consumer enga…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation (2008)Acceptance of blog usage: The…Word of mouth communication within online communities: Conceptualizing the online social network (2007)Word of mouth communication w…Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1 (2005)Why Should I Share? Examining…Why should i share? examining social capital and knowledge contribution in electronic networks of practice (2005)Why should i share? examining…Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation1 (2005)Contributing Knowledge to Ele…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding the Effect of C…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing (1994)What's Mine Is Ours, or Is It…Distinction. A Social Critique of the Judgement of Taste (1985)Distinction. A Social Critiqu…Designing Research for Application (1981)Designing Research for Applic…The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships (1980)The Dyadic Trust Scale: Towar…A Coefficient of Agreement for Nominal Scales (1960)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Situated Learning: Legitimate Peripheral Participation. (1994)Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories (2006)Knowledge sharing: A review and directions for future research (2009)The Strength of Weak Ties (1973)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)Social media in marketing: A review and analysis of the existing literature (2017)Diffusion of Innovations 1 (2019)Coefficient Alpha and the Internal Structure of Tests (1951)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Knowledge hiding in organizations (2011)The psychology of interpersonal relations. (1958)On the Evaluation of Structural Equation Models (1988)Electronic word-of-mouth in hospitality and tourism management (2007)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Situated Learning (1991)Talking science: language, learning, and values (1991)What Is Agency? (1998)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Understanding audience segmentation: From elite and mass to omnivore and univore (1992)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)The Moral Significance of Class (2005)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2018Distinction: A Social Critique of the Judgement of Taste*20,290 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?5,913 cited
  • 1985Distinction. A Social Critique of the Judgement of Taste4,442 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice13,909 cited
  • 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice3,534 cited
  • 2005Contributing Knowledge to Electronic Knowledge Repositories: An Empirical Investigation12,804 cited
  • 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites2,057 cited
  • 1981Designing Research for Application1,805 cited
  • 2008Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation1,728 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,490 cited
  • 1980The Dyadic Trust Scale: Toward Understanding Interpersonal Trust in Close Relationships1,221 cited
  • 1994What's Mine Is Ours, or Is It? A Study of Attitudes about Information Sharing1,172 cited
  • Cited by

    No citing works inside the corpus for this window.