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Knowledge-based modeling of marketing managers' problem solving behavior · Study

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ArticleKnowledge-based modeling of marketing managers' problem solving behavior

Paul Alpar1991

Article1991

Knowledge-based modeling of marketing managers' problem solving behavior

25 citations·0/0 files stored·International Journal of Research in Marketing

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Decision Support System Applications Forecasting Techniques and Applications AI-based Problem Solving and Planning

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References

1984Marketing Decision Making: A Model Building Approach 1983Human Diagnostic Reasoning by Computer: An Illustration from Financial Analysis 1975BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study 1985The Net Present Value of Market Share 1987Expert systems for marketing 1986An Expert Approach to Sales Promotion Management

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1994Critical problems in marketing planning: the potential of decision support systems 1991Issues in the development and use of expert systems for marketing decisions 1996Computer‐aided marketing planning: The experience of early adopters 1991The Brand Manager's Assistant: A knowledge-based system approach to brand management

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1989Expert Systems: An Emerging Technology for Selecting New Product Winnersarticle · 2 shared references 1986The evolution of agricultural marketing theory: towards better coordination with general marketing theory.article · 2 shared references 1995Toward a framework for developing knowledge-based decision support systems for customer satisfaction assessment: An application in new product developmentarticle · 2 shared references 1994An evidential reasoning approach for multiple-attribute decision making with uncertaintyarticle · 1 shared reference 2001Forecasting aggregate retail sales:article · 1 shared reference 1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitabilityarticle · 1 shared reference

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Year1991

Typearticle

Published1991-04-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations25

Files0 public / 0

ShelfDecision Support System Applications

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doi10.1016/0167-8116(91)90003-p

openalex_workW2043944811

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