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Knowledge-based modeling of marketing managers' problem solving behavior

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References

1984Marketing Decision Making: A Model Building Approach288 cited
1983Human Diagnostic Reasoning by Computer: An Illustration from Financial Analysis148 cited
1975BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study65 cited
1985The Net Present Value of Market Share47 cited
1987Expert systems for marketing41 cited
1986An Expert Approach to Sales Promotion Management20 cited

Cited by

1994Critical problems in marketing planning: the potential of decision support systems25 cited
1991Issues in the development and use of expert systems for marketing decisions20 cited
1996Computer‐aided marketing planning: The experience of early adopters19 cited
1991The Brand Manager's Assistant: A knowledge-based system approach to brand management16 cited

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