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An Expert Approach to Sales Promotion Management · Study

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ArticleAn Expert Approach to Sales Promotion Management

John W. Keon1986

Article1986

An Expert Approach to Sales Promotion Management

John W. Keon · Judy Bayer

20 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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1984Research on sales promotion : collected papers

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1991Knowledge-based modeling of marketing managers' problem solving behavior 1989Expert Systems: An Emerging Technology for Selecting New Product Winners 1987The Integration of Microcomputers in Marketing Research and Decision Making 1995Toward a framework for developing knowledge-based decision support systems for customer satisfaction assessment: An application in new product development

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1991Brand experience as a moderator of the negative impact of promotionsarticle · 1 shared reference 2008What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotionsarticle · 1 shared reference 2022A Theory of Marketing’s Contribution to Customers’ Perceived Valuearticle · 1 shared reference 2013Online Shopping of Travel Products: A Study of Influence of Each Dimension of travelers' Attitudes and the Impact of travelers' Online Shopping Experiences on Their Purchase Intentionsarticle · 1 shared reference 1986Key Success Factors for Manufacturers' Sales Promotions in Package Goodsarticle · 1 shared reference 1994Rebate usage: A motivational perspectivearticle · 1 shared reference

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Year1986

Typearticle

Published1986-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations20

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1986.12467849

openalex_workW4412428255

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