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Research on sales promotion : collected papers · Study

BookResearch on sales promotion : collected papers

Katherine E. Jocz1984

Book1984

Research on sales promotion : collected papers

Katherine E. Jocz

38 citations·0/0 files stored·Marketing Science Institute eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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1991Brand experience as a moderator of the negative impact of promotions 2008What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions 2022A Theory of Marketing’s Contribution to Customers’ Perceived Value 2013Online Shopping of Travel Products: A Study of Influence of Each Dimension of travelers' Attitudes and the Impact of travelers' Online Shopping Experiences on Their Purchase Intentions 1986Key Success Factors for Manufacturers' Sales Promotions in Package Goods 1986An Expert Approach to Sales Promotion Management 1994Rebate usage: A motivational perspective 2011The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices

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Year1984

Typebook

Published1984-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations38

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ShelfMarketing and Advertising Strategies

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openalex_workW640203151

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