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Research on sales promotion : collected papers
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Research on sales promotion : collected papers (1984)Research on sales promotion : collected p…A Theory of Marketing’s Contribution to Customers’ Perceived Value (2022)A Theory of Marketing’s Contr…Do Store Image and Price Perception Matter to Store Brand Equity? (2014)Do Store Image and Price Perc…Online Shopping of Travel Products: A Study of Influence of Each Dimension of travelers' Attitudes and the Impact of travelers' Online Shopping Experiences on Their Purchase Intentions (2013)Online Shopping of Travel Pro…The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices (2011)The Indirect Impact of Price …What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions (2008)What a Hassle! Consumer Perce…Rebate usage: A motivational perspective (1994)Rebate usage: A motivational …Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions (1994)Dix ans de recherches sur la …Brand experience as a moderator of the negative impact of promotions (1991)Brand experience as a moderat…Key Success Factors for Manufacturers' Sales Promotions in Package Goods (1986)Key Success Factors for Manuf…An Expert Approach to Sales Promotion Management (1986)An Expert Approach to Sales P…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Discrete Choice Analysis (1985)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)Applying the peak‐end rule to reference prices (2013)Judgments of acquisition value and transaction value (2019)A Price Discrimination Theory of Coupons (1984)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Sales Promotion: Concepts, Methods and Strategies (1990)Do online discounts and free gifts damage brand image of service? The moderating role of promotion-proneness (2014)Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood (2015)Sales Promotion and Brand Loyalty: Some New Insights (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural Equations with Latent Variables. (1991)Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry (2018)Consumer purchase of terroir products in tough macro-economic conditions: A panel data investigation (2024)Self-Perception Theory (1972)Pricing: Making Profitable Decisions (1980)Promoting Products Through Volume Discount: Evidence from Malaysia (2016)Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Can Brand Innovativeness Serve as a Signal to Enhance Brand Trust of Mobile Bookers? Exploring the Influence of Mobile Brand Experience (2022)Factors influencing travellers’ decision-making behaviour towards online travel purchases: a fuzzy-DEMATEL approach (2023)Coefficient Alpha and the Internal Structure of Tests (1951)Review of Psychometric theory (2nd ed.). (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment (1981)Optimal pricing and delayed incentives in a heterogeneous consumer market (2008)A descriptive analysis of consumer’s price promotion literacy skills (2016)Prospect Theory: An Analysis of Decision under Risk (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Advances in Consumer Research (2025)Impact of Deals and Deal Retraction on Brand Switching (1978)Performance and Satisfaction in an Industrial Sales Force: An Examination of Their Antecedents and Simultaneity (1980)Consumer Promotions and the Acceleration of Product Purchases (1985)Assessing the Competitive Impact of Type, Timing, Frequency, and Magnitude of Retail Promotions (1997)Managing the Sales Promotion Mix (1999)A Model of Managerial Response to Sales Promotions (2000)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Theory of Economic Development (2003)Value Creation and Value Appropriation (2022)Effects of perceived value dimensions on customer brand loyalty towards luxury cars (2024)The Integration of Microcomputers in Marketing Research and Decision Making (1987)Expert Systems: An Emerging Technology for Selecting New Product Winners (1989)Knowledge-based modeling of marketing managers' problem solving behavior (1991)
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  • 1991Brand experience as a moderator of the negative impact of promotions27 cited
  • 2008What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions25 cited
  • 2022A Theory of Marketing’s Contribution to Customers’ Perceived Value24 cited
  • 2013Online Shopping of Travel Products: A Study of Influence of Each Dimension of travelers' Attitudes and the Impact of travelers' Online Shopping Experiences on Their Purchase Intentions22 cited
  • 1986Key Success Factors for Manufacturers' Sales Promotions in Package Goods22 cited
  • 1986An Expert Approach to Sales Promotion Management20 cited
  • 1994Rebate usage: A motivational perspective17 cited
  • 2011The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices16 cited
  • 1994Dix ans de recherches sur la psychologie et le comportement des consommateurs face aux promotions16 cited
  • 2014Do Store Image and Price Perception Matter to Store Brand Equity?15 cited

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