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An Expert Approach to Sales Promotion Management
1 references·4 citing·23 second hop
An Expert Approach to Sales Promotion Management (1986)An Expert Approach to Sales Promotion Man…Research on sales promotion : collected papers (1984)Research on sales promotion :…Toward a framework for developing knowledge-based decision support systems for customer satisfaction assessment: An application in new product development (1995)Toward a framework for develo…Knowledge-based modeling of marketing managers' problem solving behavior (1991)Knowledge-based modeling of m…Expert Systems: An Emerging Technology for Selecting New Product Winners (1989)Expert Systems: An Emerging T…The Integration of Microcomputers in Marketing Research and Decision Making (1987)The Integration of Microcompu…A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Marketing Research: Methodological Foundations (1977)Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future (1993)Computer technology and the marketing organization (1995)BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study (1975)Human Diagnostic Reasoning by Computer: An Illustration from Financial Analysis (1983)Marketing Decision Making: A Model Building Approach (1984)Issues in the development and use of expert systems for marketing decisions (1991)Critical problems in marketing planning: the potential of decision support systems (1994)Computer‐aided marketing planning: The experience of early adopters (1996)The Analytic Hierarchy Process (1985)The performance measurement manifesto. (1991)The analytic hierarchy process: applications and studies (1993)The Impact of Expert Decision Support Systems on the Performance of New Employees (2002)The Dimensions of Industrial New Product Success and Failure (1979)Design and marketing of new products (1980)A bibliography of expert system applications for business (1984–1992) (1995)Intelligent marketing information systems: (1995)Models and Managers: The Concept of a Decision Calculus (2004)Brand experience as a moderator of the negative impact of promotions (1991)What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions (2008)A Theory of Marketing’s Contribution to Customers’ Perceived Value (2022)
this work references cited by second hop

References

  • 1984Research on sales promotion : collected papers38 cited

Cited by

  • 1991Knowledge-based modeling of marketing managers' problem solving behavior25 cited
  • 1989Expert Systems: An Emerging Technology for Selecting New Product Winners22 cited
  • 1987The Integration of Microcomputers in Marketing Research and Decision Making20 cited
  • 1995Toward a framework for developing knowledge-based decision support systems for customer satisfaction assessment: An application in new product development17 cited

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