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COMPETITIVE ADVANTAGE: THE CORNERSTONE OF STRATEGIC THINKING
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  • 1986The contribution of marketing to competitive success: A literature review26 cited
  • 2017Research framework for the impact of total quality management on competitive advantage26 cited
  • 1997Gaining sustainable competitive advantage through strategic pricing: selecting a perceived value price25 cited
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  • 2012Quality of work life and competitive advantage at the Ministry of Finance, Kenya

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1 cited