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What Do Consumers Do Emotionally with Advertising?
7 references·5 citing·41 second hop
What Do Consumers Do Emotionally with Advertising? (2006)What Do Consumers Do Emotionally with Adv…The Paradox of Choice: Why More Is Less (2004)The Paradox of Choice: Why Mo…The brain and the inner world: an introduction to the neuroscience of subjective experience (2002)The brain and the inner world…The ARF Copy Research Validity Project (2000)The ARF Copy Research Validit…Low involvement processing—a new model of brands and advertising (2000)Low involvement processing—a …Searching for Memory (1996)Searching for MemoryThe astonishing hypothesis: The scientific search for the soul (1994)The astonishing hypothesis: T…Humanistic Advertising (1983)Humanistic AdvertisingDecoding Neural Responses To Emotion in Television Commercials (2016)Decoding Neural Responses To …The Secret of Television’s Success: Emotional Content or Rational Information? (2011)The Secret of Television’s Su…Sustaining the brand idea in electronic environments (2008)Sustaining the brand idea in …How do we predict advertising attention and engagement (2007)How do we predict advertising…The Advertising Magnifier Effect: An MTV Study (2006)The Advertising Magnifier Eff…Cognitive, social, and physiological determinants of emotional state. (1962)Feeling and thinking: Preferences need no inferences. (1980)Dimensions of Consumer Expertise (1987)Film or Film Brand? UK Consumers’ Engagement with Films as Brands (2020)Scientific Stylisation or the ‘Democracy Dilemma’ of Graphical Abstracts (2022)Pragmatics of Human Communication (1975)Communication and Persuasion (1986)Brand recognition in television advertising: The influence of brand presence and brand introduction (2014)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)The influence of consumer religiosity on responses to rational and emotional ad appeals (2022)The role of informational versus transformational ad appeals in building consumer-based brand equity for low involvement products (2023)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Impact of Humor in Advertising: A Review (1992)Discovery-Oriented Consumer Research (1993)The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing (2010)The Structure of Science (1961)An approach to environmental psychology (1974)Thinking, Fast and Slow (2011)Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia (2023)Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach (2025)Introduction to Qualitative Research Methods: A Phenomenological Approach to the Social Sciences (1978)From relationships to experiences in retail financial services (2004)Self-Enhancement as a Motivation for Sharing Online Advertising (2012)Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach (2022)Attachment theory and research: Resurrection of the psychodynamic approach to personality (2004)The New Wounded: From Neurosis to Brain Damage (2012)Linking the overwhelming with the unbearable: Developmental trauma, dissociation, and the disconnected self. (2014)Beyond Money (2004)Handbook of Motivation at School (2009)The weirdest people in the world? (2010)Philosophy of Mind (1996)The folk psychology of souls (2006)The evolution of misbelief (2009)Exploring the Impact of Gambling Advertising: An Interview Study of Problem Gamblers (2008)Advertisement Disclaimer Speed and Corporate Social Responsibility: “Costs” to Consumer Comprehension and Effects on Brand Trust and Purchase Intention (2012)Media multitasking, counterarguing, and brand attitude: Testing the mediation effects of advertising attention and cognitive load (2022)Neural Correlates of Different Types of Deception: An fMRI Investigation (2003)The sentimental citizen: emotion in democratic politics (2003)Closing the books transitional justice in historical perspective (2004)
this work references cited by second hop

References

  • 2004The Paradox of Choice: Why More Is Less2,512 cited
  • 1994The astonishing hypothesis: The scientific search for the soul1,119 cited
  • 2002The brain and the inner world: an introduction to the neuroscience of subjective experience451 cited
  • 1996Searching for Memory291 cited
  • 2000The ARF Copy Research Validity Project277 cited
  • 1983Humanistic Advertising125 cited
  • 2000Low involvement processing—a new model of brands and advertising57 cited

Cited by

  • 2016Decoding Neural Responses To Emotion in Television Commercials61 cited
  • 2011The Secret of Television’s Success: Emotional Content or Rational Information?32 cited
  • 2007How do we predict advertising attention and engagement31 cited
  • 2008Sustaining the brand idea in electronic environments31 cited
  • 2006The Advertising Magnifier Effect: An MTV Study24 cited

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