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Planning for Comparative Advertising Requires Special Attention
16 references·1 citing·37 second hop
Planning for Comparative Advertising Requires Special Attention (1979)Planning for Comparative Advertising Requ…Targeting Prospects for A New Product (1976)Targeting Prospects for A New…Consumer Reactions to Comparative Advertising (1976)Consumer Reactions to Compara…Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis (1976)Communications-Effectiveness …An Empirical Evaluation of Comparative Advertising Messages: Subjects' Responses on Perceptual Dimensions (1976)An Empirical Evaluation of Co…Comparison Advertising: Problems and Potential (1975)Comparison Advertising: Probl…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…An approach to environmental psychology (1974)An approach to environmental …Market Segmentation: Concepts and Applications (1973)Market Segmentation: Concepts…Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Book Review: Marketing Manage…Personality and Innovation Proneness (1971)Personality and Innovation Pr…Personality and Consumer Behavior: A Review (1971)Personality and Consumer Beha…The relative efficacy of various types of prior belief-defense in producing immunity against persuasion. (1961)The relative efficacy of vari…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The Process and Effects of Mass Communication (1955)The Process and Effects of Ma…L'influence de la publicité comparative sur la mémorisation et les attitudes: Expérimentation dans le contexte français (2001)L'influence de la publicité c…The Influence of Source Credibility on Communication Effectiveness (1951)Attitude change: Multiple roles for persuasion variables. (1998)Resistance to Change: The Rest of the Story (2008)A Theory of Cognitive Dissonance (2017)Experiments on Mass Communication (2017)Neutralizing misinformation through inoculation: Exposing misleading argumentation techniques reduces their influence (2017)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Decision and stress (1971)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Consumer Self-Concept, Symbolism and Market Behavior: A Theoretical Approach (1967)Congruence Relationships between Self Images and Product Brands (1969)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Dimensions of Brand Personality (1997)A circumplex model of affect. (1980)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Core affect and the psychological construction of emotion. (2003)On the Use of the Mass Media for Important Things (1973)Defining Strategic Communication (2007)Artificial intelligence and communication: A Human–Machine Communication research agenda (2019)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Designing Choice Sets for Stated Preference Methods: The Effects of Complexity on Choice Consistency (2002)eWOM overload and its effect on consumer behavioral intention depending on consumer involvement (2008)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)Customer engagement: the construct, antecedents, and consequences (2016)A model of perceived image, memorable tourism experiences and revisit intention (2017)One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions (1982)Negative Political Advertising: Some Empirical Findings (1984)An Exploration of Voter Responses to Political Advertisements (1989)
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References

  • 1974An approach to environmental psychology7,295 cited
  • 1973Book Review: Marketing Management: Analysis, Planning and Control, Second Edition2,447 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,948 cited
  • 1955The Process and Effects of Mass Communication829 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1974Brand Choice Behavior as a Function of Information Load711 cited
  • 1971Personality and Consumer Behavior: A Review601 cited
  • 1961The relative efficacy of various types of prior belief-defense in producing immunity against persuasion.476 cited
  • 1974Brand Choice Behavior as a Function of Information Load321 cited
  • 1975Comparison Advertising: Problems and Potential156 cited
  • 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis111 cited
  • 1971Personality and Innovation Proneness96 cited
  • 1973Market Segmentation: Concepts and Applications74 cited
  • 1976Targeting Prospects for A New Product68 cited
  • 1976An Empirical Evaluation of Comparative Advertising Messages: Subjects' Responses on Perceptual Dimensions35 cited

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  • 1976Consumer Reactions to Comparative Advertising28 cited
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    • 2001L'influence de la publicité comparative sur la mémorisation et les attitudes: Expérimentation dans le contexte français6 cited