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Business impact of Web 2.0 technologies

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References

2006Enabling Customer-Centricity Using Wikis and the Wiki Way338 cited

Cited by

2015A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers372 cited
2015Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management241 cited
2019Using Social Media to Engage Employees: Insights from Internal Communication Managers191 cited
2015A Conceptual Framework for Understanding Crowdfunding191 cited
2020Social media, customer engagement, and sales organizations: A research agenda178 cited
2015What’s in IT for employees? Understanding the relationship between use and performance in enterprise social software173 cited
2016How and why Organisations Use Social Media: Five Use Types and their Relation to Absorptive Capacity171 cited
2013Social Media in Organizations: Leveraging Personal and Collective Knowledge Processes160 cited
2016The effect of social media marketing on brand trust and brand loyalty for hotels150 cited
2016To Share or not to Share: The Effects of Extrinsic and Intrinsic Motivations on Knowledge-sharing in Enterprise Social Media Platforms145 cited
2016How 3D printing technology changes the rules of the game144 cited
2013Digitally enabling social networks: resolving IT–culture conflict132 cited

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2012

Understanding the role of social media in bank marketing

131 cited

2017Will enterprise social networking systems promote knowledge management and organizational learning? An empirical study129 cited

2018Knowledge sharing through enterprise social network (ESN) systems: motivational drivers and their impact on employees’ productivity129 cited

2012Exploring uses of social media in a global corporation104 cited