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Assimilation effects in country image research

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References

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787 cited

1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective731 cited

Cited by

2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach818 cited
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2005Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?470 cited
2008Destination in a country image context411 cited
2011Made in China but sold at FAO Schwarz: country‐of‐origin effect and trusting beliefs92 cited
2013The halo model of origin images: Conceptualisation and initial empirical test86 cited
2014The asymmetric influence of cognitive and affective country image on rational and experiential purchases72 cited
2007British consumers' evaluations of US versus Chinese goods67 cited
2019Political ideology and brand attachment64 cited
2011Consumer Ethnocentrism and Country-of-Origin Effects in the Moroccan Market59 cited
2013Mega-event and Country Co-branding: Image Shifts, Transfers and Reputational Impacts51 cited
2017How Gratitude Influences Customer Word-Of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment49 cited
2017A store brand’s country-of-origin or store image: what matters to consumers?41 cited
2018Brand management in mergers and acquisitions39 cited
2011Country‐of‐origin and brand redeployment impact after brand acquisition34 cited