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Competition and Marketing Strategy

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References

1983The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields40,020 cited
1986Strategic groups: Theory, research and taxonomy778 cited
1983Collective Strategy: Social Ecology of Organizational Environments634 cited
1980Industrial organization, corporate strategy and structure486 cited
1972Competition in the major home appliance industry, 1960-1970325 cited
1978Strategic Groups and the Structure-Performance Relationship265 cited
1977Heterogeneity Within an Industry: Firm Conduct in the U.S. Brewing Industry, 1952-71260 cited
1983Spin-offs and the New Firm Formation Process246 cited
1978Market Structure, Oligopoly, and Stability of Market Shares229 cited
1986Structural Dynamics within and between Organizations195 cited
1971Word-of-Mouth Communication in the Industrial Adoption Process152 cited
1985Strategic marketing and management148 cited
1983Business Definition and Performance140 cited
1981Strategic Marketing: Betas, Boxes, Or Basics130 cited
1979Recipes, Crises, and Adaptation in Mature Busrnesses122 cited

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1991The delphi technique: an exposition and application222 cited
2005Asymmetric rivalry between strategic groups: response, speed of response and ex ante vs. ex post competitive interaction in the spanish bank deposit market64 cited
1997From Partial to Systemic Globalization: International Production Networks in the Electronics Industry63 cited
2017Competing on the edge: Implications of network position for internationalizing small- and medium-sized enterprises52 cited
1992Using Delphi to Forecast in New Technology Industries50 cited
1993A cognitive perspective on managers' perceptions of competition49 cited
1996A network approach to strategy46 cited
2018Domestic competitor influence on internationalizing SMEs as an industry evolves35 cited
1994Competitive positioning strategies mirroring sellers’ and buyers’ perceptions?31 cited
2011Supply chain vs supply chain competition: a niche‐based approach29 cited
1999Dynamic analysis of competition in marketing: strategic groups in Spanish banking28 cited
1988Competition and competitive groupings: An exploratory study in information technology markets28 cited
2000The supplier‐retailer relationship in the context of strategic groups19 cited
2003The marketing management process and heuristic devices: an action research investigation16 cited
1990BUILDING SOCIETIES IN TRANSITION: STRATEGY IN A NEW MARKET ENVIRONMENT14 cited
1990Patterns of Competition: A Study of Local Restaurants9 cited