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Marketing in an Emerging Consumer Society: Character Images in China's Consumer Magazine Advertising
16 references·1 citing·39 second hop
Marketing in an Emerging Consumer Society: Character Images in China's Consumer Magazine Advertising (1997)Marketing in an Emerging Consumer Society…Advances in Consumer Research (2025)Advances in Consumer ResearchReading Ads Socially (2005)Reading Ads SociallyA comparison of gender role portrayals in magazine advertising (1995)A comparison of gender role p…Marketing Management: An Asian Perspective (1994)Marketing Management: An Asia…Sociology of the Global System. (1993)Sociology of the Global Syste…Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising (1992)Standardization vs. Specializ…Sociology of the Global System. (1992)Sociology of the Global Syste…Gender Inequality in Urban China (1992)Gender Inequality in Urban Ch…New and improved: the story of mass marketing in America (1990)New and improved: the story o…Advertising, propaganda, and value change in economic development (1990)Advertising, propaganda, and …Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability of Nominal Data B…Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Chinese Cultural Values: Their Dimensions and Marketing Implications (1988)Chinese Cultural Values: Thei…A Content Analysis of Chinese Magazine Advertisements (1988)A Content Analysis of Chinese…The making of modern advertising (1983)The making of modern advertis…China's Socialist economy (1981)China's Socialist economyChoosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter? (2014)Choosing celebrity endorsers …The nature of human values (1973)Culture in Action: Symbols and Strategies (1986)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Motivation and Personality (1997)Personal taste and family face: Luxury consumption in Confucian and western societies (1998)Consumer Culture Theory (CCT): Twenty Years of Research (2005)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Meta-Analysis of Cronbach's Coefficient Alpha (1994)Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Answering the Call for a Standard Reliability Measure for Coding Data (2007)THE CHINESE CONCEPTS OF “FACE” (1944)Varieties of human value. (1956)Variations in Value Orientations. (1961)GUANXI: CONNECTIONS AS SUBSTITUTES FOR FORMAL INSTITUTIONAL SUPPORT. (1996)Antecedents of green purchases: a survey in China (2000)Determinants of Chinese consumers' green purchase behavior (2001)Packaging and purchase decisions (2004)The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan (2006)The Impact of Service Quality on Customer Loyalty: A Study of Banks in Penang, Malaysia (2010)Identity Construction: New Issues, New Directions (1997)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Postfeminist media culture (2007)The Introduction and Performance of Store Brands (1995)Repercussions of promoting an ideology of consumption: consumer misbehavior (2002)Pathways to Industrialization and Regional Development (2005)World Society and the Nation‐State (1997)Conceiving and researching transnationalism (1999)Transnational Capitalist Class, The (2018)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The economic analysis of advertising (2005)Chapter 28 The Economic Analysis of Advertising (2007)Politics beyond the State Environmental Activism and World Civic Politics (1995)Borders, Border Regions and Territoriality: Contradictory Meanings, Changing Significance (1999)Is Globalization Civilizing, Destructive or Feeble? A Critique of Five Key Debates in the Social Science Literature (2001)
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References

  • 2025Advances in Consumer Research13,486 cited
  • 1989Reliability of Nominal Data Based on Qualitative Judgments1,575 cited
  • 1994Marketing Management: An Asian Perspective565 cited
  • 1992Sociology of the Global System.543 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan533 cited
  • 1988Chinese Cultural Values: Their Dimensions and Marketing Implications528 cited
  • 1993Sociology of the Global System.521 cited
  • 2005Reading Ads Socially385 cited
  • 1983The making of modern advertising288 cited
  • 1990New and improved: the story of mass marketing in America241 cited
  • 1992Standardization vs. Specialization: An Examination of Westernization in Japanese Advertising208 cited
  • 1992Gender Inequality in Urban China183 cited
  • 1981China's Socialist economy138 cited
  • 1995A comparison of gender role portrayals in magazine advertising125 cited
  • 1988A Content Analysis of Chinese Magazine Advertisements118 cited
  • 1990Advertising, propaganda, and value change in economic development

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  • 2014Choosing celebrity endorsers for advertising campaigns in cosmopolitan China: Does their ethnicity matter?5 cited