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Reconceptualizing marketing: An interview with Philip Kotler · Study

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ArticleReconceptualizing marketing: An interview with Philip Kotler

Philip Kotler1994

Article1994

Reconceptualizing marketing: An interview with Philip Kotler

113 citations·0/0 files stored·European Management Journal

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Marketing and Advertising Strategies Management and Marketing Education Consumer Behavior and Market Dynamics

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2021The role of customer experience in the effect of online flow state on customer loyalty 2019Toward a theory of outside-in marketing: Past, present, and future 2001Market orientation development: a comparison of industrial vs consumer goods companies 2000Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis 2021The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site 2001Why Do Consumers Pay Bills Electronically? An Empirical Analysis 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?1998No such thing as market orientation ‐ a call for no more papers

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Year1994

Typearticle

Published1994-12-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations113

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0263-2373(94)90021-3

openalex_workW2045588261

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