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Reconceptualizing marketing: An interview with Philip Kotler
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  • 2021The role of customer experience in the effect of online flow state on customer loyalty66 cited
  • 2019Toward a theory of outside-in marketing: Past, present, and future62 cited
  • 2001Market orientation development: a comparison of industrial vs consumer goods companies57 cited
  • 2000Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis56 cited
  • 2021The Effect of E-WOM, Brand Trust, and Brand Ambassador on Purchase Decisions at Tokopedia Online Shopping Site54 cited
  • 2001Why Do Consumers Pay Bills Electronically? An Empirical Analysis53 cited
  • 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?49 cited
  • 1998No such thing as market orientation ‐ a call for no more papers49 cited
  • 2019STRATEGI MENINGKATKAN EKSISTENSI ASURANSI SYARIAH DI INDONESIA47 cited
  • 1996Critical issues in implementing marketing38 cited
  • 2023A Study of the Integrated Model with Norm Activation Model and Theory of Planned Behavior: Applying the Green Hotel’s Corporate Social Responsibilities32 cited
  • 2002Activating the marketing concept in a global context26 cited
  • 2021On managerial relevance: reconciling the academic-practitioner divide through market theorizing26 cited

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  • 2019Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)25 cited
  • 2021Impact of Susceptibility to Global Consumer Culture on Commitment and Loyalty in Botanic Cosmetic Brands23 cited
  • 2022What Factors Determine the Online Consumer Behavior in This Digitalized World? A Systematic Literature22 cited