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Football championships and jersey sponsors’ stock prices: an empirical investigation
11 references·5 citing·39 second hop
Football championships and jersey sponsors’ stock prices: an empirical investigation (2012)Football championships and jersey sponsor…Asset Price Dynamics, Volatility, and Prediction (2011)Asset Price Dynamics, Volatil…The impact of title event sponsorship announcements on shareholder wealth (2008)The impact of title event spo…Sports Sentiment and Stock Returns (2007)Sports Sentiment and Stock Re…The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms (2005)The Relationship Between Majo…The Value of Winning in Motorsports: Sponsorship-linked Marketing (2001)The Value of Winning in Motor…Sport Fans: The Psychology and Social Impact of Spectators (2001)Sport Fans: The Psychology an…Investor Psychology and Asset Pricing (2001)Investor Psychology and Asset…Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects (1997)Awareness as a measure of spo…Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective (1997)Assessing the Economic Worth …EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)EFFICIENT CAPITAL MARKETS: A …Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Efficient Capital Markets: A …See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors (2018)See it and believe it? Concep…Trading strategies and trading profits in experimental asset markets with cumulative information (2010)Trading strategies and tradin…Role Selection and Team Performance (2010)Role Selection and Team Perfo…Group Membership, Competition, and Altruistic Versus Antisocial Punishment: Evidence from Randomly Assigned Army Groups (2010)Group Membership, Competition…A new method for detecting differential item functioning in the Rasch model (2010)A new method for detecting di…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Using daily stock returns (1985)Efficient Capital Markets: II (1991)THE EFFECTS OF SPONSOR RELEVANCE ON CONSUMER REACTIONS TO INTERNET SPONSORSHIPS (2003)Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal (2013)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)Corporate Objectives in Sports Sponsorship (1987)Sponsorship: An Important Component of the Promotions Mix (1987)The Role of Sponsorship in the Marketing Communications Mix (1991)Brand association and memory decay effects of sponsorship: (1998)The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth (2004)Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event (2007)Agency Costs of Free Cash Flow, Corporate Finance, and Takeovers (1986)The value of celebrity endorsements: A stock market perspective (2010)New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis (2013)Estimating betas from nonsynchronous data (1977)Sponsorship and CSR: is there a link? A conceptual framework (2011)Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges (2013)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Behavior of Stock-Market Prices (1965)The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)ON THE PRICING OF CORPORATE DEBT: THE RISK STRUCTURE OF INTEREST RATES* (1974)Users of the world, unite! The challenges and opportunities of Social Media (2009)Prospect Theory: An Analysis of Decision under Risk (1979)Generalized autoregressive conditional heteroskedasticity (1986)Prospect theory: An analysis of decision under risk (1988)Investor Sentiment in the Stock Market (2007)Sentiment During Recessions (2012)Behavioral Finance (2015)Judgment under Uncertainty: Heuristics and Biases (1974)Information Uncertainty and Stock Returns (2006)Driven to Distraction: Extraneous Events and Underreaction to Earnings News (2009)Who Gambles in the Stock Market? (2009)Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model. (2006)Sports Teams and Their Communities: Examining the Influence of External Group Identities on Team Identity (2007)Sexual Objectification of Women: Advances to Theory and Research 1ψ7 (2010)Agent-based economic models and econometrics (2012)Online portfolio selection (2014)Risk Everywhere: Modeling and Managing Volatility (2018)
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References

  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*15,723 cited
  • 1970Efficient Capital Markets: A Review of Theory and Empirical Work13,616 cited
  • 2001Investor Psychology and Asset Pricing2,429 cited
  • 2007Sports Sentiment and Stock Returns1,045 cited
  • 2001Sport Fans: The Psychology and Social Impact of Spectators693 cited
  • 2011Asset Price Dynamics, Volatility, and Prediction358 cited
  • 2005The Relationship Between Major-League Sports' Official Sponsorship Announcements and the Stock Prices of Sponsoring Firms169 cited
  • 2001The Value of Winning in Motorsports: Sponsorship-linked Marketing162 cited
  • 2008The impact of title event sponsorship announcements on shareholder wealth140 cited
  • 1997Awareness as a measure of sponsorship effectiveness: the Adelaide Formula One Grand Prix and evidence of incidental ambush effects136 cited
  • 1997Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective53 cited

Cited by

  • 2010A new method for detecting differential item functioning in the Rasch model49 cited
  • 2010Group Membership, Competition, and Altruistic Versus Antisocial Punishment: Evidence from Randomly Assigned Army Groups35 cited
  • 2010Trading strategies and trading profits in experimental asset markets with cumulative information

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35 cited
  • 2010Role Selection and Team Performance32 cited
  • 2018See it and believe it? Conceptual model for exploring the recall and recognition of embedded advertisements of sponsors21 cited