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Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective
14 references·5 citing·43 second hop
Readership of Free Community Papers as a Source of Advertising Information: A Uses and Gratifications Perspective (2004)Readership of Free Community Papers as a …The Net Generation: An Analysis of Lifestyles, Attitudes and Media Habits (2014)The Net Generation: An Analys…What “Missing the Newspaper ” Means (2004)What “Missing the Newspaper ”…Differences of Community Newspaper Goals and Functions in Large Urban Areas (1999)Differences of Community News…Standpoint: Looking back: The contribution of Blumler and Katz'suses of mass communicationto communication research (1996)Standpoint: Looking back: The…Advertising Uses and Gratifications (1994)Advertising Uses and Gratific…Mass Media Research: An Introduction (1991)Mass Media Research: An Intro…The Displacement Effect: Assessing the Relation between Television Viewing and Reading Performance (1988)The Displacement Effect: Asse…Social and psychological origins of media use: A lifestyle analysis (1987)Social and psychological orig…Gratification seeking, media exposure, and audience interpretations: Some directions for research (1987)Gratification seeking, media …Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…The Theory of the Niche: Quantifying Competition Among Media Industries (1984)The Theory of the Niche: Quan…The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …A Profile of Responses to Commercials (1979)A Profile of Responses to Com…Utilization of mass communication by the individual (1974)Utilization of mass communica…Mourning and Grief on Facebook: An Examination of Motivations for Interacting With the Deceased (2017)Mourning and Grief on Faceboo…Nutzung von Werbung (2015)Nutzung von WerbungValues and Lifestyles in the Adoption of New Technologies Applying VALS Scale (2014)Values and Lifestyles in the …Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions (2014)Effects of social media users…A comparison of adoption models for new mobile media services between high- and low-motive groups (2010)A comparison of adoption mode…Using ethnography in strategic consumer research (2003)The structure and function of communication in society (2007)Young people's use of online social networking sites – a uses and gratifications perspective (2010)The Discovery of Grounded Theory (2017)Social media marketing: Who is watching the watchers? 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References

  • 1991Mass Media Research: An Introduction2,595 cited
  • 1974Utilization of mass communication by the individual1,775 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1979A Profile of Responses to Commercials241 cited
  • 1988The Displacement Effect: Assessing the Relation between Television Viewing and Reading Performance238 cited
  • 1994Advertising Uses and Gratifications226 cited
  • 2004What “Missing the Newspaper ” Means174 cited
  • 1984The Theory of the Niche: Quantifying Competition Among Media Industries162 cited
  • 1996Standpoint: Looking back: The contribution of Blumler and Katz'suses of mass communicationto communication research158 cited
  • 1987Gratification seeking, media exposure, and audience interpretations: Some directions for research109 cited
  • 1987Social and psychological origins of media use: A lifestyle analysis102 cited
  • 1999Differences of Community Newspaper Goals and Functions in Large Urban Areas42 cited
  • 2014The Net Generation: An Analysis of Lifestyles, Attitudes and Media Habits25 cited

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  • 2017

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Mourning and Grief on Facebook: An Examination of Motivations for Interacting With the Deceased
47 cited
  • 2014Values and Lifestyles in the Adoption of New Technologies Applying VALS Scale19 cited
  • 2010A comparison of adoption models for new mobile media services between high- and low-motive groups15 cited
  • 2015Nutzung von Werbung15 cited
  • 2014Effects of social media users’ attitudes on their perceptions of the attributes of news agency content and their intentions to purchase digital subscriptions11 cited