Technology Fears

Ahmad Al-Khasawneh · Mohammad Bsoul · Ibrahim Obeidat · Iyad Al Azzam

11 citations0/0 files storedInternational Journal of Information Systems in the Service Sector

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Privacy, Security, and Data Protection

Abstract

The Internet and all other types of networks have changed life in general and doing business in particular, and as a result, many companies are now conducting and transferring their businesses online. In this paper, the authors evaluate whether loyalty issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that technology fears are major barriers to loyalty in Internet banking and e-commerce activities among consumers. The results suggest that unless the technology fears of adopters are acknowledged, some of them are not successful.

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References

1994Customer Loyalty: Toward an Integrated Conceptual Framework 2001Brand trust in the context of consumer loyalty 2001The relationship between customer loyalty and customer satisfaction 2000An examination of the relationship between service quality, customer satisfaction, and store loyalty 2004Factors influencing consumer perceptions of brand trust online 2003Service quality and customer loyalty perspectives on two levels of retail relationships 2005The four Cs of customer loyalty 2004ERP in China

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