Mobile Commerce Technologies Penetration in Small to Medium-Sized Enterprises in New Zealand

Abstract

This research attempted to explore the depth of the mobile commerce technologies (MCT) phenomenon in small to medium-sized enterprises (SMEs) in New Zealand (NZ). The research attempted to extend the technological innovation theories to MCT research by developing a theoretical framework to explain the adoption and the usage of MCT amongst NZ SMEs. The findings revealed that certain measures were more appropriate to explain the depth of the MCT phenomenon than the mere "adoption" measure. Despite the reported enthusiasm for MCT and its advantages and the limited complexities and incompatibilities, the use of the MCT did not exceed the voice and SMS-based applications. The results also portray a vague picture about the future of MCT in NZ SMEs. The research discusses certain accelerators and inhibitors that would impact the depth of the MCT in NZ SMEs. The developed model is of interest to SMEs, professionals, researchers and policymakers interested in the MCT area in SMEs. The research highlights implications and portrays areas for further research

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