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The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
16 references·16 citing·49 second hopsampled
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth (2009)The Role of Within-Brand and Cross-Brand …Innovation diffusion and new product growth models: A critical review and research directions (2010)Innovation diffusion and new …Research on Innovation: A Review and Agenda for Marketing Science (2006)Research on Innovation: A Rev…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Valuing Customers (2004)Valuing CustomersSocial Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test (2004)Social Contagion and Income H…The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective (2001)The Acquisition and Utilizati…Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Talk of the Network: A Comple…Medical Innovation Revisited: Social Contagion versus Marketing Effort (2001)Medical Innovation Revisited:…Why the Bass Model Fits without Decision Variables (1994)Why the Bass Model Fits witho…Increasing Returns and Path Dependence in the Economy (1994)Increasing Returns and Path D…Pioneer Advantage: Marketing Logic or Marketing Legend? (1993)Pioneer Advantage: Marketing …Chapter 8 New-product diffusion models (1993)Chapter 8 New-product diffusi…First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)First-Mover Advantage: A Synt…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context (2021)Experiences, post-trip destin…Understanding New Products’ Market Performance Using Google Trends (2019)Understanding New Products’ M…Impulse buying behavior: the mobile revolution (2019)Impulse buying behavior: the …Impact of Free Contributions on Private Benefits in Online Healthcare Communities (2019)Impact of Free Contributions …The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study (2018)The application of mobile fNI…Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers (2018)Marketing, get ready to rumbl…Adoption as a social marker: Innovation diffusion with outgroup aversion (2016)Adoption as a social marker: …Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns (2015)Spillover Effects in Seeded W…When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover (2014)When to Take or Forgo New Pro…Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment1 (2014)Know Yourself and Know Your E…Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors (2013)Improving Prelaunch Diffusion…The Strategic Impact of References in Business Markets (2012)The Strategic Impact of Refer…The Network Value of Products (2012)The Network Value of ProductsMarketing activity, blogging and sales (2012)Marketing activity, blogging …Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion (2012)Decomposing the Value of Word…Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge (2011)Rebranding Employment Brandin…The Strength of Weak Ties (1973)Customer Satisfaction and Word of Mouth (1998)The Loyalty Effect (2001)The impact of online user reviews on hotel room sales (2008)The influence of user-generated content on traveler behavior: An empirical investigation on the effects of e-word-of-mouth to hotel online bookings (2010)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)A New Product Growth for Model Consumer Durables (2004)Modelling and forecasting the diffusion of innovation – A 25-year review (2006)Agent-based simulation of innovation diffusion: a review (2011)Diffusion of nuclear energy in some developing countries (2013)Features of similarity. 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(1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Network Paradigm in Organizational Research: A Review and Typology (2003)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)A Contribution to the Theory of Economic Growth (1956)The Economic Implications of Learning by Doing (1971)Network externalities, competition, and compatibility (1985)Increasing Returns, Path Dependence, and the Study of Politics (2000)Path dependence in historical sociology (2000)Special report on emissions scenarios (2000)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Customer-to-Customer Interactions: Broadening the Scope of Word of Mouth Research (2010)Memes in a Digital World: Reconciling with a Conceptual Troublemaker (2013)Distinction: A Social Critique of the Judgement of Taste* (2018)Diffusion of Innovations 1 (2019)Forecasting: theory and practice (2022)Communities of Practice (1998)Communities of practice learning, meaning, and identity (1999)Radical Innovation Across Nations: The Preeminence of Corporate Culture (2008)Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration (2012)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Word of mouth: understanding and managing referral marketing (1998)Quantifying Long-Term Scientific Impact (2013)
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References

  • 1994Increasing Returns and Path Dependence in the Economy4,544 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 2001Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth1,997 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 2001The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective1,031 cited
  • 1992First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions1,019 cited
  • 2010Innovation diffusion and new product growth models: A critical review and research directions983 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research915 cited
  • 2004Valuing Customers848 cited
  • 1994Why the Bass Model Fits without Decision Variables841 cited
  • 1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited
  • 2001Medical Innovation Revisited: Social Contagion versus Marketing Effort631 cited
  • 1993Chapter 8 New-product diffusion models

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482 cited
  • 2004Social Contagion and Income Heterogeneity in New Product Diffusion: A Meta-Analytic Test434 cited
  • Cited by

    • 2012Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion280 cited
    • 2012Marketing activity, blogging and sales213 cited
    • 2021Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context204 cited
    • 2014Know Yourself and Know Your Enemy: An Analysis of Firm Recommendations and Consumer Reviews in a Competitive Environment1155 cited
    • 2015Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns135 cited
    • 2018The application of mobile fNIRS to “shopper neuroscience” – first insights from a merchandising communication study65 cited
    • 2012The Network Value of Products65 cited
    • 2018Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers62 cited
    • 2013Improving Prelaunch Diffusion Forecasts: Using Synthetic Networks as Simulated Priors50 cited
    • 2011Rebranding Employment Branding: Establishing a New Research Agenda to Explore the Attributes, Antecedents, and Consequences of Workers' Employment Brand Knowledge48 cited
    • 2016Adoption as a social marker: Innovation diffusion with outgroup aversion43 cited
    • 2019Impulse buying behavior: the mobile revolution42 cited
    • 2019Impact of Free Contributions on Private Benefits in Online Healthcare Communities42 cited
    • 2019Understanding New Products’ Market Performance Using Google Trends42 cited
    • 2014When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition against Word-of-Mouth Spillover38 cited
    • 2012The Strategic Impact of References in Business Markets33 cited