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ArticleExamining the unintended consequences of marketing

Marie‐Louise Fry2003

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Articlebronze2003

Examining the unintended consequences of marketing

Marie‐Louise Fry · Michael Jay Polonsky

83 citations·0/0 files stored·Journal of Business Research

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Corporate Social Responsibility and Sustainability Marketing and Advertising Strategies Ethics in Business and Education

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References

2010Strategic management a stakeholder approach 1997Moving Beyond Dyadic Ties: A Network Theory of Stakeholder Influences 1999Stakeholder Influence Strategies 1981Business and Society: Ethics and Stakeholder Management 1995STAKEHOLDER MISMATCHING: A THEORETICAL PROBLEM IN EMPIRICAL RESEARCH ON CORPORATE SOCIAL PERFORMANCE 1998Stakeholder Mismatching: A Theoretical Problem in Empirical Research on Corporate Social Performance 1982Research in Corporate Social Performance and Policy.1995Should trees have managerial standing? Toward stakeholder status for non-human nature

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Year2003

Typearticle

Published2003-06-30

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations83

Files0 public / 0

ShelfCorporate Social Responsibility and Sustainability

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doi10.1016/s0148-2963(03)00073-0

openalex_workW2047655902

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