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Cited by

• 1996Gender roles portrayed in Kenyan television commercials54 cited
• 1997Changes in the Stereotypical Portrayal of Men and Women in British Television Advertisements52 cited
• 2009Supersexualise me! Advertising and the midriffs51 cited
• 1997Women in advertising: a comparison of television advertisements in China and Singapore51 cited
• 2011Representation of Gender in South African Television Advertising: A Content Analysis47 cited
• 1998Kindergarten Children's Gender-Role Expectations for Television Actors47 cited
• 1998Cross‐cultural advertising in Europe44 cited
• 2007Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisements44 cited
• 1993Re-coding gender representations: Women, cleaning products, and advertising's “New Man”44 cited
• 2012Portrayal of females in magazine advertisements in Hong Kong40 cited
• 1997Gender role stereotyping in Australian radio commercials39 cited
• 2000Formal vs. Informal Use of Television and Sex-Role Stereotyping in Hong Kong37 cited
• 2012Representation of masculinities and race in South African television advertising: a content analysis31 cited
• 2005Sex-Role Portrayals in African Television Advertising