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On-Air Promotion Effectiveness for Programs of Different Genres, Familiarity, and Audience Demographics
3 references·4 citing·26 second hop
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this work references cited by second hop

References

  • 2002Media Effects448 cited
  • 2002Media Priming: A Synthesis235 cited
  • 2001Fundamentals of Media Effects172 cited

Cited by

  • 2016Extended “Visiting Hours”17 cited
  • 2012Promotional Prime Time: “Advertainment,” Internal Network Promotion, and the Future of Canadian Television14 cited
  • 2015Marketing Communication of Media Brands: A Literature Review13 cited
  • 2004Promotion’s Limited Impact in the 2000 Sydney Olympics7 cited

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