Public relations techniques

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Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

Abstract

It has already been identified that PR has two roles, one which is a long-term developmental role, and one that reflects the need to have contingency activities in place. From a marketing operations perspective, you need to understand when to use which particular public relations technique to optimize the level of 'positive publicity' the organization can deliver.

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1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study 1999Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising 2006Corporate communications, identity and image: A research agenda 2000Enhancing motivation, ability, and opportunity to process public relations messages 1997To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami 1999No, Virginia, it’s not true what they say about publicity’s “implied third-party endorsement” effect 2011Importance of risk communication during and after a nuclear accident 2001Public Relations: An Emerging Social Science Enters the New Millennium

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