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Cited by

• 1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study124 cited
• 1999Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising105 cited
• 2006Corporate communications, identity and image: A research agenda103 cited
• 2000Enhancing motivation, ability, and opportunity to process public relations messages96 cited
• 1997To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami64 cited
• 1999No, Virginia, it’s not true what they say about publicity’s “implied third-party endorsement” effect58 cited
• 2011Importance of risk communication during and after a nuclear accident49 cited
• 2001Public Relations: An Emerging Social Science Enters the New Millennium48 cited
• 2001Public relations and evaluation: does the reality match the rhetoric?48 cited
• 2003The dynamics of public relations38 cited
• 2006Toward a Covenantal Model of Public Relations: Hindu Faith Communities and Devotional–Promotional Communication34 cited
• 2013Situational Theory of Publics: Exploring a Cultural Ethnocentric Bias32 cited
• 2009PR goes to the movies: The image of public relations improves from 1996 to 200831 cited