References

• 1973The nature of human values10,141 cited
• 1971Measuring nominal scale agreement among many raters.8,717 cited
• 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
• 1977Content Analysis in Consumer Research2,310 cited
• 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
• 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
• 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
• 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising432 cited
• 1985Alternative measurement approaches to consumer values: The list of values and the rokeach value survey417 cited
• 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
• 1986Social communication in advertising : persons, products & images of well-being375 cited
• 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
• 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
• 1995Consumer Research: Introspective Essays on the Study of Consumption322 cited