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In Advertising, a Double Negative Does Not Equal a Positive
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In Advertising, a Double Negative Does Not Equal a Positive (2013)In Advertising, a Double Negative Does No…Handbook of consumer psychology (2008)Handbook of consumer psycholo…Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered (2007)Psychophysiological and Memor…Linking versus thinking: Evidence for the different associative and attributional bases of spontaneous trait transference and spontaneous trait inference. (2005)Linking versus thinking: Evid…Valenced Comparisons (2004)Valenced ComparisonsMass communication research and theory (2003)Mass communication research a…A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory (2003)A Process Analysis of the Eff…Consumer behavior, 7th ed (2000)Consumer behavior, 7th edWhen an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure (1999)When an Ad'S Influence Is Bey…Memory and Evaluation Effects in Competitive Advertising Environments (1991)Memory and Evaluation Effects…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Comparative Advertising Effec…The Impact of Comparative Advertising on Levels of Message Involvement (1990)The Impact of Comparative Adv…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Negativity and extremity biases in impression formation: A review of explanations. (1989)Negativity and extremity bias…Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches (1987)Associative Positioning Strat…Attitude, ego-involvement, and change (1967)Attitude, ego-involvement, an…The Psychology of Interpersonal Relations. (1958)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Principles of Categorization (2002)Handbook of Social Cognition (2014)The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement (1986)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. 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References

  • 1989Negativity and extremity biases in impression formation: A review of explanations.1,550 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 2008Handbook of consumer psychology1,214 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 2000Consumer behavior, 7th ed408 cited
  • 1967Attitude, ego-involvement, and change395 cited
  • 1999When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure286 cited
  • 1991Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility270 cited
  • 1991Memory and Evaluation Effects in Competitive Advertising Environments191 cited
  • 1990The Impact of Comparative Advertising on Levels of Message Involvement160 cited
  • 1987Associative Positioning Strategies through Comparative Advertising: Attribute versus Overall Similarity Approaches145 cited
  • 2005Linking versus thinking: Evidence for the different associative and attributional bases of spontaneous trait transference and spontaneous trait inference.141 cited
  • 2003A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory122 cited
  • 2007Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered

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113 cited
  • 2004Valenced Comparisons100 cited
  • 2003Mass communication research and theory90 cited
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