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Advertising: A Fusion Process between Consumer and Product
16 references·0 citing·48 second hop
Advertising: A Fusion Process between Consumer and Product (2014)Advertising: A Fusion Process between Con…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…MANAGEMENT FASHION (1996)MANAGEMENT FASHIONDecision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets (1996)Decision-Making Under Uncerta…A Simple Model of Herd Behavior (1992)A Simple Model of Herd Behavi…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Possessions and the Extended Self (1988)Possessions and the Extended …Effects of Quality and Quantity of Information on Decision Effectiveness (1987)Effects of Quality and Quanti…Competitive Effects on Technology Diffusion (1986)Competitive Effects on Techno…Perspectives on Information Overload (1984)Perspectives on Information O…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Innovativeness, Novelty Seeki…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Conflict, arousal, and curiosity. (1960)The Market Maven: A Diffuser of Marketplace Information (1987)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)Consumer innovativeness (2002)Intellectual Evolution from Adolescence to Adulthood (2009)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Theory of Buyer Behavior (1971)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Patents as Options: Some Estimates of the Value of Holding European Patent Stocks (1984)How to improve Bayesian reasoning without instruction: Frequency formats. (1995)On narrow norms and vague heuristics: A reply to Kahneman and Tversky. (1996)On the reality of cognitive illusions. (1996)The General Theory of Employment, Interest and Money. (1936)Network externalities, competition, and compatibility (1985)Standardization, Compatibility, and Innovation (1985)A Unified Theory of Underreaction, Momentum Trading, and Overreaction in Asset Markets (1999)Investor Psychology and Asset Pricing (2001)Using Online Conversations to Study Word-of-Mouth Communication (2004)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Advertising Value and Advertising on the Web (1996)The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Culture's Consequences: International Differences in Work-Related Values (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The Theory of Economic Development (2003)Consumer Evaluations of Brand Extensions (1990)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1992A Simple Model of Herd Behavior6,511 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1996MANAGEMENT FASHION1,828 cited
  • 1980Innovativeness, Novelty Seeking, and Consumer Creativity1,715 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
  • 1984Audience Involvement in Advertising: Four Levels1,017 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
  • 1987Effects of Quality and Quantity of Information on Decision Effectiveness644 cited
  • 1986Competitive Effects on Technology Diffusion

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593 cited
  • 1984Perspectives on Information Overload499 cited
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